Do’s & Don’ts of Short-Term Rentals (STRs)

Short-term rentals can be one of the most rewarding ways to own real estate along the Gulf Coast (when they’re done right). Whether you’re a first-time investor, a second-home owner testing the rental waters, or a seasoned STR pro, success comes down to strategy, preparation, and knowing what not to do just as much as what to do.

Here’s a clear, practical breakdown of the essential Do’s & Don’ts of STRs to help you protect your investment, maximize returns, and create five-star guest experiences.

DO: Know the Rules Before You Buy

Before you fall in love with a property, make sure it’s legally allowed to be used as a short-term rental. Regulations can vary by city, HOA, condo association, and zoning — and they can change over time.

✔ Verify local STR ordinances
✔ Review HOA and condo association rules
✔ Understand licensing and tax requirements

Skipping this step can turn a great investment into a costly headache.

DON’T: Assume “Beachfront” Automatically Means Profitable

Location matters, but it’s not everything. Some properties look incredible, but struggle to perform due to high HOA fees, restrictive rules, poor layout, or lack of amenities guests actually want.

Profitability comes from the full picture:
• Purchase price
• Operating costs
• Rental demand
• Guest experience

Smart investors run the numbers — not just the vibes.

DO: Design With Renters in Mind

Your STR should be beautiful, functional, and durable. Guests notice thoughtful design, but they also appreciate comfort and convenience.

Focus on:
✔ Easy-to-clean surfaces
✔ Quality mattresses and linens
✔ Flexible sleeping arrangements
✔ Neutral, coastal-friendly decor that photographs well

Design that balances style and function leads to better reviews and repeat bookings.

DON’T: Underestimate the Power of Professional Photos

Your listing photos are your first impression — and they directly impact your booking rate. Grainy phone photos or outdated images can cost you bookings, even if the property is fantastic.

Professional photography helps:
• Increase visibility
• Improve click-through rates
• Justify premium pricing

If your photos don’t stop the scroll, your listing won’t perform.

DO: Price Strategically (Not Emotionally)

Pricing your STR isn’t about what you want to make — it’s about market demand. Rates should fluctuate based on seasonality, events, holidays, and booking trends.

A smart pricing strategy:
✔ Maximizes occupancy
✔ Captures peak-season revenue
✔ Stays competitive in slower months

Dynamic pricing is one of the biggest profit drivers in STR success.

DON’T: Ignore Maintenance Until It’s a Problem

Preventative maintenance saves money in the long run and protects your reviews. Small issues can turn into major guest complaints if they aren’t handled quickly.

Stay ahead with:
• Regular inspections
• Deep cleans between seasons
• Proactive repairs and updates

Guests may forgive a lot — but not broken essentials.

DO: Create a Five-Star Guest Experience

Great STRs don’t just provide a place to sleep — they deliver an experience. Clear communication, smooth check-ins, and thoughtful touches go a long way.

Simple upgrades that matter:
✔ Easy check-in instructions
✔ Local recommendations
✔ Well-stocked essentials
✔ Fast response times

Happy guests leave better reviews, book again, and recommend your property.

DON’T: Try to Do Everything Alone

Managing a short-term rental is a business — not a set-it-and-forget-it side project. From pricing and marketing to maintenance and guest communication, it takes time and expertise.

A professional property management team can:
• Maximize revenue
• Handle guest needs 24/7
• Protect your property
• Reduce stress

For many owners, this is the difference between burnout and long-term success.

Final Thoughts

Short-term rentals can be powerful wealth-building tools when they’re approached with intention and the right support. By understanding the do’s and don’ts, you’ll avoid common pitfalls and position your property to perform year after year.

If you’re considering an STR purchase, already own a rental, or want help optimizing an existing property, partnering with a local expert makes all the difference.

Ready to make your short-term rental work smarter — not harder?
The Sun N Sand team is here to help you navigate every step, from buying and managing to maximizing ROI.